Thursday, September 18, 2008
So, this is actually a few weeks old but I still wanted to share. Last week I was down in the Flatiron District wandering around Madison Square Park in the post-rain loveliness. And a banner caught my eye, it was bright and stood out against the translucent grey that was the city that afternoon. My curiosity made a bee-line to said banner and I found myself standing in front of the Pentagram office. (for those of you that are less design savvy, this would be like a young architect suddenly finding herself standing at the base of Frank Lloyd Wright's Falling Water...or something like that.)
So I see this banner & I must admit, I was a little confused at first because I did not know the story behind it...apparently, they usually have a banner with a "P" (for obvious reasons) in it's spot. Read the story for yourself.
What do you think? I think it's pretty radical/bold that they did that. Of course we are in NYC, so maybe it's not. Some people have commented that it blankets the company which has offices in Austin, Berlin, London & San Fransisco as well. Does it? If so, is that fair? Maybe it is, people are passionate about change after all and I can't blame them. Hmmm, I think this was probably Ms. Scher's goal (to drum up some conversation) don't you think?
photo via pentagram.com