I was just informed via email that TODA (The Office of Design and Architecture) is responsible for the MOP packaging design. I have since been perusing [read: devouring] their web site.
Their concept and execution on each of their pieces is very refeshing, as is their unbrideled use of Helvetica. I hope this helps keep those creative juices flowing. I'm going to go typeset Helvetica on some (awesome) blurry photographs.
all images from toda.com
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